Hyundai Motor Group sweeps a total of 26 awards at the '2025 iF Design Awards'

Hyundai Motor Group announced on the 18th that it has proven its world-class design competitiveness by sweeping a total of 26 awards at the '2025 iF Design Award' hosted by the International Forum Design in Germany.



Major award-winning works of Hyundai Motor Group at the '2025 iF Design Award'. [Photo = Hyundai Motor Group]



The iF Design Award, one of the world's top three design awards, has been selecting the best design in each category by evaluating design differentiation and influence among projects that have been released or are scheduled to be released on the market every year since 1954.



This year, Hyundai Motor Group received 26 main awards in categories such as ▲Product ▲Professional Concepts ▲Communication ▲Interior Architecture ▲User Interface (UI), ▲User Experience (UX), and ▲Service Design.



△ In the Automobiles category of the product sector, the Hyundai IONIQ 9, the All New Palisade, the Inishium Concept, the Kia EV3, and the Genesis X Gran Berlinetta Concept won grand prizes, proving the excellence of Hyundai and Kia design. The



IONIQ 9, the grand prize winner, is an electric large SUV characterized by a boat-inspired design that combines a sleek exterior that minimizes water resistance with a spacious and cozy interior.



The All New Palisade applies bold proportions to the side, focusing on a strong impression, and reflects a solid design on the DRL and grille at the front, giving the feeling of looking at a magnificent sculpture.



The hydrogen electric concept car Inishium is based on one of Hyundai's new design languages, 'Art of Steel', and emphasizes the natural elasticity of steel, the strength and beauty that comes from the material, and highlights the pure yet strong nature of hydrogen.



The EV3 features a bold and robust exterior and an interior design reminiscent of a living space, based on Kia's design philosophy, Opposites United.



The X Gran Berlinetta reflects Genesis' unique design elements in line with the characteristics of a racing game, expressing a delicate yet strong brand identity.



In addition, the hydrogen-based personalized mobility DICE, smart taxi indicator, global EV home charger, E-Pit rapid charger, and vehicle multi-hanger set won grand prizes in the product category.



In the △Professional Concept category for future-oriented concepts and advanced designs, the Genesis NEOLUN concept and the hydrogen-based autonomous mobility concept SPACE (Spatial Curated Experience) took home the grand prize.



The ultra-large electric SUV NEOLUN is a concept model that emphasizes luxury and innovation at the same time with a unique design that contains the message of "beauty in simplicity," and shows Genesis' infinite possibilities and future direction.



SPACE, a public mobility service that provides passengers with free mobility, offers optimized space and customized seats for each passenger. In addition, cutting-edge multimedia is applied to the interior to provide a differentiated mobility experience where you can enjoy various content while on the move.



Hyundai Motor Group's excellent robotics technology design capabilities also led to awards. △ In the Industry category of the product sector, the wearable robot 'X-ble Shoulder' won the grand prize, and △ In the service design sector, the 'Electric Vehicle Automatic Charging Robot (ACR) Service' also won an award.



In addition, Hyundai Motor Group was recognized for its design competitiveness in various sectors that constitute customer contact points.



△ In the Communication sector, the Hyundai FIFA Women's World Cup campaign, the All New Santa Fe Launching Book, and the AD Creator for automobile dealers won grand prizes, demonstrating excellent brand marketing communication capabilities.



In addition, Kia achieved the feat of winning grand prizes in the Communication category and Interior Architecture category for the exhibition video and booth presented at its 2024 CES booth. Hyundai Motor Company also won the grand prize in the Interior Architecture category for its CES exhibition booth design in 2024.



Genesis' 'Genesis Magma Pavilion' exhibition zone presented at the 2024 Goodwood Festival of Speed ​​in the UK and 'Genesis Work Space', a new office set up at Hyundai Motor Company's Gangnam headquarters, were also named as winners in this category.



Meanwhile, Hyundai Motor Company's 'IONIQ Lab', which is operated in Bangkok, Thailand to present the advanced technology and lifestyle of the IONIQ brand, was evaluated as an excellent design in the Interior Architecture and User Experience (UX) categories.



In addition, the digital integrated app 'Kia App' won the grand prize in the User Interface (UI) category.



A Hyundai Motor Group official said, "This award is the result of the design philosophy and future inspiration of each brand, Hyundai, Kia, and Genesis," adding, "We will strive to deliver new experiences and values ​​to customers through innovative design, from automobiles to brand communication."





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