BMW's 'MINI' celebrates 20th anniversary in Korea, launches 3 new EV models... "Accelerating the transition to electrification"
MINI Korea is unveiling the 'The New All-Electric MINI Countryman' at the 'MINI Driving Center' on Yeongjongdo, Incheon on the 13th. [Video=Reporter Kim Jong-seong]
MINI Korea held a launch event for 'The New All-Electric MINI Family' at the MINI Driving Center on Yeongjongdo, Incheon on the 13th and announced the official launch of three electric vehicles.
The models unveiled this time are a total of three: △The New All-Electric MINI Aceman, a purely electric compact sports utility vehicle (SUV), △The New All-Electric MINI Cooper, a purely electric city model, and △MINI's first purely electric family car, the New All-Electric MINI Countryman.
MINI Korea is revealing three new electric vehicles at the MINI Driving Center on Yeongjong Island, Incheon on the 13th. Starting with the first vehicle, 'The New All-Electric MINI Aceman' and 'The New All-Electric MINI Cooper.' [Video=Reporter Kim Jong-seong]
'The New All-Electric MINI Family' contains MINI's unique sensibility and cheerfulness in a purely electric vehicle. In particular, it has different charms and excellent marketability that can be chosen according to individual tastes and lifestyles. MINI expects that through this, it will further strengthen its position in leading the electrification era in the Korean market.
Jeong Su-won, General Manager of MINI Korea, said, "MINI has established itself as the only brand to have sold over 10,000 units in a single segment and 100,000 units in cumulative sales in the domestic premium compact car market," and "MINI Korea, which celebrates its 20th anniversary this year, will open a new era of change with three new electric vehicle models in line with the direction of 'innovating fun' that it wants to pursue going forward."
MINI Korea sold only 761 units in its first year of official launch in 2005, but has shown steady growth since then, selling 126,113 units last year, a 165-fold increase from the first year.
Jeong Su-won, General Manager of MINI Korea, introduces the vehicle at the launch event for 'The New All-Electric MINI Family' held at the MINI Driving Center in Yeongjongdo, Incheon on the 13th. [Photo=Reporter Jongseong Kim]
The new all-electric MINI Aceman, a purely electric compact SUV with both style and practicality
. The new all-electric MINI Aceman is a compact SUV positioned between the new MINI Cooper and the new MINI Countryman. It is the first MINI model to be launched only as a purely electric model. It is based on a platform dedicated to electric vehicles and features the BMW Group's 5.5-generation high-voltage system.
The new all-electric MINI Aceman. [Photo=Reporter Jongseong Kim]
The new all-electric MINI Aceman features a fresh design, spaciousness, and excellent usability while maintaining the signature MINI sensibility. The body is 4085mm in length and 1515mm in height, showing a lower and longer proportion than a typical SUV. This has created a silhouette that is sleeker than an SUV and space usability at the level of an SUV.
The new all-electric MINI Ace Man is launched with two powertrains, 'E' and 'SE'. The 'E Classic' trim is equipped with an electric motor with a maximum output of 184 horsepower and a maximum torque of 29.6 kg m. The 'SE Favored' trim is equipped with an electric motor with a maximum output of 218 horsepower and a maximum torque of 33.7 kg m, reaching 100 km/h from a standstill in just 7.1 seconds.
The new all-electric MINI Ace Man delivers MINI's unique 'go-kart' feel and differentiated driving experience even in the era of electrification through a body design that considers low center of gravity and dynamism, the instant acceleration characteristic of electric motors, and precise steering response.
Both models are equipped with a high-voltage battery with a capacity of 54.2 kilowatt-hours (kWh). The driving distance on a single charge is 405 km according to the European WLTP standard and 312 km according to the domestic standard. It takes about 31 minutes to charge the battery from 10% to 80% using a rapid charger.
'The new all-electric MINI JCW Aceman'. [Photo = Reporter Kim Jong-seong]
The 'new all-electric
MINI Countryman', a pure electric family car encompassing the city and the outdoors The new all-electric MINI Countryman is the first pure electric family car presented by MINI. The new MINI Countryman, which retains the cheerful sensibility of MINI while boasting ample space and excellent usability, was reborn by applying a pure electric powertrain.
The new all-electric MINI Countryman also emphasizes a more simple and modern sensibility while maintaining the brand's unique design identity. It completes the presence of a premium SUV with a clean surface, octagonal grille, enlarged wheel arches, high bonnet, and nearly vertical front design.
'The New All-Electric MINI Countryman'. [Photo=Reporter Kim Jong-seong]
The new all-electric MINI Countryman is launched with two powertrains and three trims. The new all-electric MINI Countryman SE ALL4 is an all-wheel drive model equipped with two electric motors. It offers the agile responsiveness and high driving stability characteristic of electric vehicles, and generates a powerful maximum output of 313 horsepower and a maximum torque of 50.4 kg m. This is a better performance than the previous generation internal combustion engine high-performance model, the MINI JCW Countryman, and boasts an acceleration power of reaching 100 km/h in just 5.6 seconds from a standstill. The new all-electric MINI Countryman E is equipped with an electric motor on the front axle that generates a maximum output of 204 horsepower and a maximum torque of 25.5 kg m.
All models are equipped with a high-voltage battery with a capacity of 66.5 kWh installed under the vehicle body. The range on a single charge is 462 km for the new all-electric MINI Countryman E (WLTP standard) and 349 km for Korea, and 432 km for the new all-electric MINI Countryman SE ALL4 (WLTP standard) and 326 km for Korea. It takes about 29 minutes to charge the battery from 10% to 80% using a rapid charger.
The evolved icon of MINI, the 'New All-Electric MINI Cooper'
The 'New All-Electric MINI Cooper', which most purely embodies the identity of MINI, has evolved into a progressive urban pure electric vehicle, delivering MINI's signature exhilarating driving feel and innovative digital experience even more clearly.
'The New All-Electric MINI Cooper'. [Photo=Reporter Jongseong Kim]
The new all-electric MINI Cooper maximizes the new MINI family's new design language of 'Charismatic Simplicity' by leaving only the core elements that reveal the MINI brand identity inside and out. The exterior features flush-type door handles and a sleek body surface design. At the same time, it maintains MINI's unique body proportions, classic round headlamps, octagonal grille, and Union Jack-shaped rear lamps, inheriting MINI's unique design heritage.
The new all-electric MINI Cooper is available with a single SE powertrain and two trims, Classic and Favored. It generates a maximum output of 218 horsepower and a maximum torque of 33.7 kg m, and boasts the agility to accelerate from standstill to 100 km/h in just 6.7 seconds. A high-voltage battery with a capacity of 54.2 kWh is installed in the lower part of the body, and the driving range on a single charge is 400 km according to the WLTP standard and 300 km according to the domestic standard. It takes about 30 minutes to charge the battery from 10% to 80% with a rapid charger.
A circular OLED display that integrates key functions and the latest operating system provide an unrivaled digital experience
The most notable feature of the new all-electric MINI family is the central display that provides an innovative digital experience. Equipped with a 240 mm diameter circular OLED display, which was introduced for the first time in the automobile industry through collaboration between MINI and Samsung Display, it can be used familiarly and comfortably as if using a smartphone with clear and vivid picture quality and quick response.
The 'MINI Experience Mode', which can be selected from up to eight types according to personal preference, creates a unique and immersive atmosphere by presenting the screen graphics, interface, and ambient lighting projected onto the dashboard with different concepts.
'The New All-Electric MINI Ace Man'. Interior. You can enjoy games through the central display during electric vehicle charging. [Photo = Reporter Kim Jong-seong]
The central display provides integrated support for the instrument panel, navigation, interior air conditioning control, and in-vehicle infotainment functions. In particular, it is equipped with MINI's latest operating system, MINI Operating System 9, so you can use the Korean MINI navigation based on T Map. In addition, when using the connected package, you can use in-vehicle game functions, video streaming services, and third-party apps.
In particular, the Korean MINI navigation guides you through the optimal route that considers the charging schedule and required time by reflecting the battery charge level, and you can also set the minimum remaining battery level at the destination. These functions are also closely linked to the MINI app, so you can enjoy electric vehicle travel easily and without burden. It provides various useful functions, such as 'pre-conditioning' that optimally adjusts the battery and interior temperature before driving, and customized charging settings that reflect individual charging patterns and preferences.
In addition, it supports MINI Digital Key Plus, so you can use your smartphone as a car key, and it also supports mobile sharing, providing various connected functions.
MINI Korea is unveiling three new electric vehicles at the 'MINI Driving Center' on Yeongjong Island, Incheon on the 13th. [Photo = Reporter Kim Jong-seong]
MINI Korea's 20th anniversary... "Complete electric vehicle lineup by May"
MINI sees this year, the 20th anniversary of its entry into the Korean market, as an important turning point in preparing for a new future. In particular, the goal is to accelerate the electrification transition strategy and make MINI the brand that most fully electrifies within the BMW Group.
Starting with the global market launch of the 'MINI Electric', the brand's first pure electric model in 2019, MINI has been gradually converting its existing internal combustion engine lineup to electric vehicles. In accordance with the BMW Group's 'Power of Choice' strategy, the three 'The New All-Electric MINI Family' models released this time clearly demonstrate the strengths of MINI vehicles optimized for urban life when converted to electric vehicles.In particular, MINI plans to continue to inherit the brand's unique heritage and design elements in a modern way even in the era of electrification, and provide customers with the pleasure of pure electric driving.
MINI Korea plans to complete its electric vehicle lineup, including the pure electric high-performance model eJCW, by May. Through this, it will build a new MINI portfolio of 17 types (JCW) in 5 models, including both internal combustion engine and pure electric vehicles, and will provide customers with a wide range of choices.
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