Samsung Electronics Wins iF Design Award for Robot 'Boli'

Samsung Electronics announced on the 27th that it has won 58 awards, including two gold awards, at the 'iF Design Award 2025', an international design competition in Germany.



The iF Design Award began in 1953 under the auspices of the International Forum in Germany, and comprehensively evaluates not only products and packages but also user experience (UX) and interfaces to select winners.



Samsung Electronics' home companion robot 'Bolli' [Photo = Samsung Electronics]

Samsung Electronics' portable projector package 'Bojagi' [Photo = Samsung Electronics]



Samsung Electronics' home artificial intelligence (AI) companion robot 'Bolli' and the package design for a small portable projector, 'Bojagi', won the gold award.



Bojagi is characterized by its shape looking into the user's eyes and greeting them. Its small, round appearance and the yellow color and soft texture add a sense of friendliness.



Bojagi is a preliminary concept package for a small portable projector. The design, which utilizes scrap fabric inspired by the traditional Korean prop, Bojagi, has received favorable reviews.



In addition to the Gold Award, Samsung Electronics also received award-winning works including the Bespoke AI Combo, Galaxy Ring, and Infinite Air Design.



Noh Tae-moon, President and Head of Samsung Electronics Design Management Center, said, "Samsung Electronics is striving to impress customers through innovative usability and design based on AI," and "We will provide designs that are in harmony with the changing lifestyles of customers and contribute to our society."





https://www.inews24.com/view/blogger/1818313

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