Samsung Electronics sequentially launches new Bespoke 'Kitchen Fit Max' refrigerator products

Samsung Electronics announced on the 28th that it will sequentially launch new Bespoke refrigerator products that apply artificial intelligence (AI) functions and the 'Kitchen Fit Max' design starting from the 28th.



Samsung Electronics Bespoke 'Kitchen Fit Max' refrigerator new product lifestyle image [Photo = Samsung Electronics]



With the 'Kitchen Fit Max' design, consumers can install it perfectly in existing refrigerators with only 4mm gaps on the left and right, and the refrigerator door can also be opened more than 90 degrees.



Samsung Electronics introduced the innovatively designed Bespoke refrigerator in Korea in 2019, and introduced the 'Kitchen Fit' type, which was designed with a refrigerator depth of less than 700mm to fit the average furniture used in Korea.



Samsung Electronics applied new technology that minimizes insulation thickness to all new Bespoke 'Kitchen Fit Max' refrigerator products. The 'Kitchen Fit Max' door has reduced the insulation thickness to 8mm, which is one-third of the thickness of existing Kitchen Fit refrigerators. This allows the storage space inside the door to be used approximately 22% more.



This year's 'Kitchen Fit Max' new product lineup includes 19 models in total, including △'Bespoke AI Hybrid Kitchen Fit Max' and △'Bespoke Refrigerator 4-Door Kitchen Fit Max', which will be sequentially released according to capacity, color, and function.



The 'Bespoke AI Hybrid Kitchen Fit Max' model, to be released on the 28th, is equipped with a 9-inch touchscreen, allowing you to conveniently use various AI functions.



The product is equipped with functions such as △'Daily Board', which summarizes and provides customized information such as weather, schedule, and diet recommendations, △AI Vision Inside, △AI voice assistant 'Bixby', and △3D 'Map View', which provides information on household devices as a 3D map and allows you to control the status of connected devices.



The 2025 'AI Vision Inside' function has expanded the types of recognizable fresh foods. It automatically recognizes 37 types of fresh foods and even creates a food list.



The 'AI Food Manager' function automatically registers processed and packaged foods to the food list once they are saved under a food name.



The 'Bespoke AI Hybrid Kitchen Fit Max' refrigerator is equipped with an 'AI Hybrid Cooling' function that operates the compressor and Peltier semiconductor elements together to achieve optimal efficiency.



The Bespoke AI Hybrid Kitchen Fit model has a capacity of 602L and will be available for pre-sale from the 28th to March 5th at Samsung.com and the Samsung Store. The factory price is 4.49 million won.



The Bespoke refrigerator 4-door Kitchen Fit Max model with a capacity of 640L will be available for pre-sale from March 6th to March 17th at Samsung.com and the Samsung Store. The factory price is 3.09 million won to 3.69 million won depending on the detailed function.



Moon Jong-seung, Vice President of Samsung Electronics' DA Business Division, said, "The new Kitchen Fit Max lineup is a product that has both the 'Kitchen Fit' design that Samsung Electronics first introduced and the 'AI Hybrid Cooling' function that applies the 'Peltier' element," adding, "We will continue to introduce various home appliances that make consumers' daily lives easier and more convenient through new, market-leading innovative technologies."





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